Terra Firma Apparel
A skate and apparel company approached me about designing some branding for them. The term "terra firma" means solid earth or to stay grounded. After playing with various fonts, I found when flipping the letter "f" it also created a lowercase "t" and represented a tree. A trees roots are rooted to the ground which affiliated perfectly with the name. Unfortunately, the company did not have the proper funding and did not make it to market.